— Lynne Rennie
Instructor: AUArts
I HAVE A PASSION FOR THE PROCESS. FROM CAPTURING AND ANALYZING THE DATA, EMPATHIZING WITH USERS, AND HARMONIZING IT THROUGH DESIGN.
My story begins on a farm, where I swapped livestock for pixels, forging a path in visual design. Specialized in user experience and brand development, my decade in the field has been marked by creating engaging visual stories. My portfolio is a testament to this journey, highlighting my evolution and expertise.
As a seasoned UI/UX and brand designer, I bring a decade of diverse experience, a passion for storytelling, and a deep commitment to crafting empathetic, innovative designs. My work, enriched by collaborations with notable clients like DeHavilland Aircraft of Canada and Cineplex, reflects my expertise in melding user experience structuring with current trends and human-centered design principles. Proficient in Adobe CC 2024, Figma, Jira, and certified in Salesforce UX Design, I excel in team leadership, thriving in environments that value creative problem-solving and continuous learning. With my eyes always set on the next creative challenge, I am ready to contribute my dynamic skills and collaborative spirit to your team, elevating every project with a blend of functionality and cutting-edge design.
EDUCATION
ALBERTA UNIVERSITY OF THE ARTS
2011 - 2017
Bachelor of Design — With Distinction
SALESFORCE
2022 - Present
Certified User Experience Designer
COMPETENCIES
+ ART DIRECTION
+ LEADERSHIP
+ USER EXPERIENCE
+ USER INTERFACE
+ CREATIVE PROCESSES
+ DESIGN SYSTEMS
+ BRAND DESIGN
+ COMMUNICATION
EMPLOYMENT HISTORY
PATH AND FIELD
2022 - current
Senior UI/UX Designer
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At Path&Field, our approach to UI/UX design was anchored in best practices and design principles, aimed at crafting thoughtful digital experiences for end users.
Utilizing Figma and Adobe Creative Suite as our core tools, supported by Jira for project management.
Client Experience
Homelink corporation
Volker Stevin
Appfire
Verkada
Noble Technologies
SAG•AFTRA
Olli Brands
Morphometrix
Iron Clad EarthworksResponsibilities
Creative Branding
E-commerce Design
Campaigns
Visual Asset Creation
Design Audits
Trend Analysis
Team Leadership
Brand Development
Workflow Optimization
BLACKSQAURE
2020 - 2022
Senior Designer
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At BlackSquare, we elevated brands like Diageo’s Rare & Exceptional and David Beckham’s Haig Club by creating visually striking, intuitive e-commerce designs.
Our strategic approach boosted their digital presence, setting them apart in the competitive liquor market.
Client Experience
Diageo
HAIG Club
Kwaf
Wine Folly
Vivino
Canada Craft Club
Malts.com
Johnnie Walker
TaliskerResponsibilities
Creative Branding
E-commerce Design
Campaigns
Visual Asset Creation
Design Audits
Trend Analysis
Team Leadership
Brand Development
Workflow Optimization
VENTURE PLAY
2018 - 2019
Art Director
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As Art Director, I worked with a talented team of creatives, copywriters, and developers, collaborating closely with major clients like FYI Doctors and De Havilland Aircraft of Canada. Together, we aligned on a unified vision, drawing on the latest trends and fresh ideas to reflect each client’s identity. Our collective adaptability in addressing design challenges helped us craft innovative solutions that not only met but often exceeded expectations, showcasing the unique strengths of our key partners.
PROJECT EXPERIENCE
HOMELINK CORPORATION
2022 - 2023 | 13 Months
Rebrand, Web Design and App Design
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Our team played a pivotal role in the Homelink rebrand, web design, and application development, crafting a cohesive brand identity and designing user-friendly web experiences. These efforts resulted in a 30% increase in user retention in web traffic and a 60% boost in user satisfaction across their Policyholder and Adjuster application portals, revitalizing Homelink’s digital presence.
NOBLE TECHNOLOGIES
2022 - 2023 | 15 Months
Custom Operating System and App Design
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Our team worked on redefining the smartphone experience through extensive market research, thoughtful design, and prototyping in Figma, reducing design revisions by 40% and cutting development costs by 25%. This approach ensured the best design iterations reached developers, ultimately improving overall usability by 35% in user testing and creating a more streamlined and distraction-free user experience.
APPFIRE / ATLASSIAN MARKETPLACE
2022 - 2023 | 4 Months
Salesforce Marketing Cloud Migration
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Partnering with client stakeholders and a broad delivery team, we facilitated the migration of 90 applications from six legacy CRM systems to Salesforce Marketing Cloud. By leveraging comprehensive research and detailed customer journey mapping, the migration resulted in a 15% improvement in customer satisfaction and a growth in sustained user adoption increasing by 20% and growing.
VERKADA
2022 - 2023 | 3 Months
Custom Marketo Email Template Design
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Our team leveraged expertise in Marketo email templates to tailor design templates for compatibility across various email clients. This optimization increased open rates by 43% and user engagement by 20%, significantly enhancing Verkada’s email communication strategy and effectiveness.
SAG•AFTRA
2022 - 2023 | 3 Months
Custom Eloqua Email Template Design
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In a leadership role, our team revamped SAG-AFTRA’s Eloqua email templates to improve user experience and brand alignment. The transformation increased click-through rates by 22% and ensured more consistent and engaging messaging to members, facilitating improved communication.