De Havilland
COMPANY
De Havilland
ROLE
Art Director
RESPONSIBILITIES
Art Direction
Visual Design
Prototyping
OVERVIEW
Venture Play rejuvenated the De Havilland brand, a renowned Canadian aircraft manufacturer with a nearly century-long legacy. Previously part of Bombardier, De Havilland sought to re-emerge independently. We highlighted its storied history, choosing colors, fonts, and designs that reflected its iconic past. Our aim was to refresh the brand to appeal to both loyalists and new enthusiasts. We developed a new logo, brand suite, website, aircraft look, and event materials. By leveraging our branding expertise, we balanced heritage with future vision, creating a modern, visually impactful brand deeply rooted in its legacy.
Notable mentions: Dylan Smith / John Halliday / Fillipe Biondi