Diageo Rare & Exceptional

OVERVIEW
BlackSquare and Butterfly Cannon created an elegant online showcase for Diageo's Rare & Exceptional spirits. They incorporated the brand's rich heritage into a deluxe user experience. As the Senior Designer at BlackSquare, I collaborated with Butterfly Cannon to develop a digital presence for Diageo's Rare & Exceptional Spirits collection. We delved into luxury branding, aiming to create a visual story that communicated the collection's heritage and craftsmanship. Our result was a refined digital platform offering an engaging user experience. It was designed to resonate with Diageo's discerning clientele, ensuring each interaction felt as exclusive as the spirits presented.