This & That
CLIENT WORK
Daily Bread
BlackSquare
CONCEPT WORK
HOOGAF
Fur For Animals
OVERVIEW
This collection is a mix of side projects and experimental pieces, showcasing my dedication to career exploration. It includes a range of creative works, featuring both self-driven projects and collaborations with respected agencies such as BlackSquare and Daily Bread. The collection demonstrates my hands-on approach to design and storytelling. Each piece, from its inception to its final polish, narrates a story of adaptability and craftsmanship.
Notable mentions: Ken Wentz / Dustin Peter / Brendan Mudryk / Jeff Lennard
HOOGAF
CONCEPT
Our Magazine emerges as your trusty analog companion in a digital world, especially for those reflective moments in the comfort of your bathroom. HOOGAF delivers a 20-30 page burst of satirical wit, raw insights, and candid commentary, straddling the line between the profound and the playful. It's unapologetically R-rated, crafted to spark laughter and provoke thought across genders. This isn’t just a magazine; it's a celebration of humour and humanity, designed to entertain, enlighten, and accompany the smartphone-less sojourns of its readers.
CLIENT
Daily Bread
A comprehensive six-page infographic distills the heart and impact of the Daily Bread Food Bank's pivotal year. Amidst a landscape transformed by COVID-19, the narrative captures how the #kindnessiscontagious campaign, conceptualized by Ryan Abreo, became a beacon of community strength and corporate partnership. With striking statistics and compelling testimonies, the infographic charts the journey from a solitary effort to a community-wide movement that garnered over 12,000 lbs of food donations and provided 40,000 meals. Celebrating the nomination for Daily Bread’s Best in Class Awards, the visual piece recounts the successes. It honours the alliances that made a marked difference in fighting hunger and poverty in Toronto.
Fur For Animals
CONCEPT
The #GoFauxYourself ad concept introduces a bold, irreverent take on advocating against the unethical fur trade. Straying from the conventional shock tactics, this campaign utilizes humour and provocation with censored images of animals in defiant postures, metaphorically giving the middle finger to the industry. The playful yet poignant message engages the audience without graphic imagery, driving home the point: reject real fur and embrace faux alternatives. It's a statement that's as stylish as it is ethical, encouraging consumers to stand with animals by making compassionate fashion choices.
BlackSquare
CLIENT
At BlackSquare, their commitment to innovation extends to the brand, and as the Senior Designer, I spearheaded the revamp of their guidelines. The updated brand book is a testament to BlackSquare’s evolution, articulating its core values and aesthetic principles with clarity and sophistication. It provides a comprehensive roadmap for BlackSquare’s brand expression, from its digital footprint to its collaborative engagements, encapsulating the essence of BlackSquare’s forward-thinking identity. Ensuring they reflect their ethos of cutting-edge solutions and resonate with a global clientele.
